![]() ![]() LinkedIn’s applicant tracking system is there to help you source and manage candidates in one place. If your company recruits new hires regularly, coordinating different hiring platforms and processes by hand may get tiring. Leverage LinkedIn’s applicant tracking system This piece of data tells us that candidates like having common ground with recruiters, so don’t be afraid to reference people, organizations, or groups you both follow in your next InMail. Well, LinkedIn has analyzed the messaging data and found that recruiters are 21% more likely to get a response from a candidate when they are members of the same LinkedIn group. Instead, you should tell each candidate exactly why you’ve contacted them, and mention what makes them interesting to you.Īnd remember how we said that groups could help you connect with developers? When contacting developers, refrain from reusing generic templates nobody reads those. Contact fewer developers, but make sure their skills and experience are relevant for the position. To increase your chances of recruiting top developer talent, you should apply the principle of selectivity to InMail. However, aiming for more specific technologies or programming languages could connect you to more relevant candidates.įor example, here are some groups centered around the topic of iOS development. ![]() When it comes to the type of groups to join, you could go for broader subjects such as software development to get your name out there. Note that company profiles can’t join groups, so you can ask your recruiters to utilize their personal profiles. You could either join the existing groups or create new ones to become a part of the conversation. Posts, questions, discussions, polls-there are many ways to keep the conversation going. LinkedIn groups are professional communities where LinkedIn members with similar interests connect. To attract developers to join your company, it’s helpful to first establish contact unrelated to recruiting, which you can do via LinkedIn groups. Connect with developers through LinkedIn groups Your safest bet is to occasionally promote posts advertising recent job openings or the benefits of working at your business. If you’re targeting software development talent, don’t waste your money on promoting posts composed with clients in mind. The posts you decide to promote should depend on your target audience. The following image shows an example of a company that acquired 136 new followers with sponsored content.ĭon’t forget that sponsoring posts requires some strategizing. This is also a paid feature, but users claim it generates excellent results. Sponsoring content allows you to promote specific posts to targeted audiences. In such cases, you may find sponsored updates helpful. However, it sometimes happens that the content doesn’t yield desired results in terms of clicks, engagement, and impressions. Consider thinking of other LinkedIn users as subscribers, and try to provide content that is relevant to the audience you want to reach.īesides impressing peers and potential clients with your posts, you should also strive to inspire potential candidates and make them think about how much more they can learn by working in your company. So, try to avoid posting with the goal of fooling the algorithm into thinking you’re an active community member your plan should be to provide value to readers with each post.įorbes Coaches Council Members also advocate this approach to LinkedIn content.Ĭontent posted on LinkedIn should provide value to other users. You should take Grammarly as a role model because they always keep their posts relevant and informative. When you attract a candidate with a great company description, they don’t have to go to the careers section on your website all of the details about the job are a click away on LinkedIn. The LinkedIn job board benefits both recruiters and candidates. The platform isn’t only a place where you can showcase your company it also lets you post jobs there. Similarly, if you create a LinkedIn profile and let it sit unused, you’ll miss out on recruitment opportunities. ![]() You can start by posting job openings right there on the platform.Ĭreating an Instagram account for the sole purpose of having one and then not looking at any photos wouldn’t make much sense. Once you’ve created the company profile, it’s time to utilize LinkedIn’s features fully. We know this may sound like a lot to take in, but devoting time and effort to building a strong company profile can transform the way candidates perceive your company. When selecting the cover photo, keep in mind that LinkedIn crops its edges, so positioning the photo may take several attempts.Īll in all, your company profile can do wonders for leaving an excellent first impression. The logo looks clean and matches the color scheme of the cover image, a more demanding visual element. ![]()
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